Texas Truck Rodeo Spotlight: The 2024 Jeep Wrangler Rubicon 392’s Final Roar
At Eagle’s Canyon Raceway, nestled in the rugged Texas landscape, the Texas Truck Rodeo sets the stage for the most capable off-road vehicles to prove their mettle. Amid the dust, rocks, and mud, one vehicle stood out as an embodiment of power, legacy, and pure American muscle—the 2024 Jeep Wrangler Rubicon 392 Final Edition.
This Jeep isn’t just any Wrangler. It’s the swan song of the V8-powered Wranglers, a collector’s dream, and a farewell to a naturally aspirated era as Jeep’s flagship off-roader moves towards electrification. And yet, beyond its prowess on the tough trails of the Truck Rodeo, the Rubicon 392 managed to surprise with its refined, surprisingly well-mannered character on public roads—a balance that few SUVs achieve with such panache.
Legacy & Evolution
The Wrangler has long held its place as the ultimate American off-road SUV, and since the introduction of the JL generation in 2017, Jeep has continued to evolve, setting the bar in a segment it essentially created. The Wrangler’s unmistakable silhouette, seven-slot grille, and rugged stance have been synonymous with go-anywhere capability, but as the market welcomes worthy contenders—the Ford Bronco, Land Rover Defender, and the upcoming Toyota Land Cruiser—the Wrangler 392 ensures Jeep stays ahead of the pack.
For 2024, Jeep brings a big round of upgrades across the Wrangler lineup, from new styling cues to enhanced tech and improved hardware. Yet, all eyes are on the Rubicon 392 Final Edition—a limited run of 3,700 units, making it an instant collector’s piece for the U.S. and Canada.
Power and Performance: A V8 Symphony
If there’s one thing that defines the Rubicon 392, it’s the thunderous V8 under the hood—a naturally aspirated 6.4L HEMI, pushing out 470 horsepower and 470 lb-ft of torque. This isn’t just an off-road machine; it’s an automotive symphony for enthusiasts craving raw power and unforgettable sound. The acceleration is visceral, with Jeep claiming a 0-60 mph time of around 4.5 seconds, making this the most powerful Wrangler ever.
But numbers only tell part of the story. Driving the Rubicon 392 at the Texas Truck Rodeo, the V8’s rumble was a constant thrill, lending a muscle-car personality to a vehicle that’s always been about rugged functionality. Floor the gas pedal, and the front lifts as if the Wrangler is straining against its own weight to lunge forward—a feeling that’s pure adrenaline, especially in an SUV with live axles and a recirculating ball-type steering system.
The Rubicon 392’s 8-speed automatic transmission is smooth and responsive, perfectly matching the V8’s rhythm. Coupled with Jeep’s full-time four-wheel-drive system, locking front and rear differentials, and front sway bar disconnect, this Wrangler is built to conquer the trails effortlessly. Its off-road prowess is enhanced by Dana 44 axles, which contribute to its impeccable performance over challenging terrain.
Design: Rugged, Bold, and Purposeful
There’s no mistaking the Rubicon 392 for anything else on the road. The exterior styling is as rugged as it is bold, with design elements that serve both form and function. The hood bulge and 392 badging proudly announce the V8 power beneath, and the Final Edition trim adds unique graphics that set it apart from any other Wrangler on the road.
Up front, Jeep’s updated seven-slot grille is framed by the company’s performance LED headlights and daytime running lights, offering a modern twist on an iconic design. The steel bumper, fitted with a winch system, not only gives the Wrangler a tougher appearance but also adds utility, ready to pull you out of sticky situations. The beadlock-capable 17-inch wheels wrapped in 35-inch BF Goodrich all-terrain tires complete the package, offering both capability and style.
Interior: Tech-Infused, Yet True to Its Roots
Stepping inside the Wrangler Rubicon 392, you’re greeted by a cabin that blends ruggedness with comfort, focusing on function while adding a dose of refinement. The new 12.3-inch Uconnect infotainment system brings the latest in connectivity, including wireless Apple CarPlay and Android Auto, and integrates seamlessly into the driver-focused cockpit.
The leather-wrapped seats, bronze contrast stitching, and 8-way power adjustment add a touch of luxury, but Jeep keeps it practical with features like all-weather floor mats and robust controls that are designed for adventure. While heated seats come standard, ventilated seats and memory functions are notably absent—especially for an SUV that starts at six figures in this Final Edition guise.
On-Road and Off-Road Impressions: The Best of Both Worlds
It’s no surprise that the Wrangler Rubicon 392 shined on the off-road course at the Texas Truck Rodeo. With its 11.5 inches of ground clearance, rock rails, and robust 35-inch tires, the Wrangler proved why it’s still the go-to off-roader for enthusiasts. But the real surprise came when the 392 transitioned to public roads. For a vehicle that exudes ruggedness and off-road capability, the Wrangler remained remarkably composed on the asphalt.
While it still carries the typical Wrangler characteristics—such as the high ride height, solid axles, and somewhat loose steering—the Rubicon 392 manages to feel planted and confident. The 6.4L V8 gives the SUV an eagerness that’s uncommon for its class, making highway driving and city cruising genuinely enjoyable.
Legend/Footnote: The Texas Truck Rodeo is an exclusive annual media event organized by the Texas Auto Writers Association (TAWA). This event brings together automotive journalists, manufacturers, and experts to evaluate and test the latest trucks and SUVs on challenging terrains, providing in-depth insights into vehicle performance and features in real-world conditions.
